Artist of the Week: Nine Inch Nails
Nine Inch Nails (NIN) is an American industrial rock project, founded in 1998 by main composer, producer, singer, instrumentalist and mastermind Trent Reznor. Unlike other industrial groups, NIN benefited from Reznor’s pop instincts and deeply personal lyrics, both of which gave an undeniable human and melodic side to their aggressive and mechanical sound. It comes as no surprise that NIN became a highly popular and influential underground act, winning Grammy Awards, reaching over 30 million album sales worldwide and releasing what is largely considered today genuine classics such as 1989’s Pretty Hate Machine, 1994’s The Downward Spiral and 1999’s opus The Fragile.
More recently, Trent Reznor became more notorious for his pioneering exploration of both innovative viral campaigns (2007’s Year Zero) and different methods of digital music distribution (2008’s Ghosts I-IV), and, most importantly, for his fruitful collaboration with Atticus Ross in composing original music for two successful David Fincher’s movies: 2010’s The Social Network (which won an Oscar and a Golden Globe for best original soundtrack) and 2011’s The Girl with the Dragon Tattoo.
After releasing recently the debut studio album for his side-project How To Destroy Angels, NIN are finally back with the new Hesitation Marks, an eclectic affair that showcases in a single record the many sides that made Reznor’s pop approach to industrial music a multiplatinum success in the last three decades.
João Pedro da Costa is a web studies scholar and a music fan.