Artists of the week: Jungle
Here’s a snapshot of how to promote a music band in 2014. First, you release some mysterious music videos featuring mostly dancers and no band members doing their moves to the sound of some hypnotic dance grooves. Then you use stills from these videos to illustrate ambiguous press releases and you use social media to spread the word that the music is centered around the collaborative effort of a duo of producers enigmatically named “J” and “T”. Finally, and most importantly, you do your best to feed today’s musical retromania with some atmospheric and languid vintage sounds of funky neo-soul. Jungle have done all that and, in fact, no one has done in better in 2014.
In spite of their successful maneuvers on the emerging digital landscape, the fact is that Tom McFarland and Josh Lloyd-Watson’s eponymous debut record is also a fabulous and impeccably produced collection of shiny pop anthems, a genuine midtempo assault of the dancefloor that sounds designed to please anyone who likes a little sunshine, sophistication and C-vitamin with in the music they listen to. How can you go wrong with that?
João Pedro da Costa is a web studies scholar and a music fan.